Events must happen at the times and dates you select in App Store Connect, including across multiple storefronts. All event metadata must be accurate and pertain to the event itself, rather than the app more generally. To feature your event on the App Store, it must fall within an event type provided in App Store Connect. “In-app events are timely events that happen within your app. The following updates to the App Store Review Guidelines support new features in upcoming OS releases, better protect customers, and help your apps go through the review process as smoothly as possible. The App Store is a safe and trusted place for customers to discover and download apps, and a great opportunity for developers.
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